Most of these are WhatsApp’s. The ones that are ours are marked.

Limit Value Whose
Reply window after a customer’s message 24 hours WhatsApp
Chat history brought across on the “keep my app” route Last 6 months WhatsApp
Time to accept the history offer after connecting 24 hours, once WhatsApp
Devices on one WhatsApp Business app account 5 (one phone plus four linked) WhatsApp
Days the Business app can go unopened before the connection lapses 14 WhatsApp
Sending speed on a “keep my app” number A few messages a second WhatsApp
Template wording 1,024 characters WhatsApp
Buttons in one assistant message 3 WhatsApp
Rows in an exact-times list 10 WhatsApp
Days WhatsApp keeps a photo we could not download first time About 30 WhatsApp
Knowledge notes 60,000 characters Ours
AI credits a month Shown on the Chat Assistant tab Ours
Turns the booking assistant will take before handing over A handful Ours
Travel time assumed either side of every booking 30 minutes Ours
Trial 7 days Ours
Erasure after you delete your account 7 days Ours
Erasure after a subscription simply lapses 30 days Ours